The Double-Back Dark Pattern

A while back TikTok Android app introduced a shady trick that requires a user to hit the “back” button (or back gesture) twice to quit the app. It slips an extra page into beneath the current one, even if the user didn’t ask for it.

It would work for sure in terms of engagement or whatever, but I was distressed by the invention of yet another dark pattern.

And recently Facebook app (the blue app) added this trick too. It’s not surprising at all since they’ve been very good at stealing. Still it is disappointing regardless. My fear is that this pattern gets infected with other consumer apps over time.

If I ask to quit, just quit. Please.